On the occasion of the opening of its new Ateliers in Geneva, Ateliers deMonaco (dMc) has been granted the prestigious “Poinçon de Genève” for its latest new collection “The PdG”.
Originally created in 1886 to combat counter fits, the “Poinçon de Genève” is a quality certification of the watch as a whole. Given the strict standards used, the “Poinçon de Genève” is the most demanding signature for quality in fine watchmaking, and only a very few can carry in the Haute Horlogerie.
The assessment for the “Poinçon de Genève” is conducted by officially appointed sworn inspectors from TIMELAB : the Geneva Laboratory of Horology and Micro-engineering. As a neutral and independent institution, the very strict rules governing the “Poinçon de Genève” guarantees the provenance and know-how, flawless quality of components, certification to finishing and accuracy, lastly the ultimate seal of quality and craftsmanship. For instance, all parts of the movement, from the main caliber’s plate to the smallest screw, are thus finished according to traditional techniques including polished chamfers, straight-grained sides, smoothed down or leveled faces, polished or circular-grained screw heads with chamfered edges. All the watches produced in Switzerland each year, only a very few bear the “Poinçon de Genève” certification.
On top of de “Poinçon de Genève” certification, the new released dMc PdG timepieces also include our latest innovation with the patented “Freebeat” adjustment system. In a conventional regulation system, pins on both side of the hairspring are used to regulate how much it can wind and unwind hence regulating the speed of the balance wheel. By allowing the hairspring to bounce against these pins, in combination to gravity forces, the unfortunate side effect of these collisions is that it interferes with the precision of the movement itself. Our newly patented “Freebeat Regulation System” allows us to regulate the length of the hairspring with an adjustable “crémaillère” (straight bar with teeth on one edge, allowing it to be fixated at different length) obsoleting the need for the pins and thus avoiding the interference!
About Ateliers deMonaco
Ateliers deMonaco was founded in 2008 to let the next generation watchmakers create timepieces of exceptional quality, with the latest innovation and the rarest, most exquisite and robust materials; to go far beyond what was considered possible. Our dream is one of relentless reinvention and commitment to bring you the extraordinary: we call it Nouvelle Horlogerie! We do this not only by putting something truly exceptional on your wrist but also by ensuring your deMonaco timepiece is more than an object of desire, a true reflection of your individuality. What unites us with our clients is the belief that life is not only about luxury, but luxury sure is life!
About the “Poinçon de Genève”
The “Poinçon de Genève”, the certification label for fine watchmaking, is only of value if the application of all its criteria is controlled.
The organizations responsible for overseeing the application of these rules comprise an independently operated legislative body, executive body and judicial body.
The supreme entity authorized by the Geneva Council of State is the Foundation Council of TIMELAB : Geneva Laboratory of Horology and Micro engineering. It is the legal body and only guarantor of the “Poinçon de Genève”.
The “Poinçon de Genève” Technical Commission serves as its legislative body. Its mission is to define the criteria and update the rules to reflect technological innovations.
The “Poinçon de Genève” Office fulfills the role of the executive body. Through its approval, certification and audit units, it constantly oversees the application of the “Poinçon de Genève” criteria throughout every stage in the manufacture of a timepiece.
More information on www.poincondegeneve.ch
The PdG collection is made in a limited edition of 18 pieces per model, and retails as of CHF 18’500.-
For more information, please contact Mrs Elisabeth van Pappelendam, PR & Operations Manager email@example.com