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Time for colour : Rado expresses its “Unlimited Spirit” in a new advertising campaign.

On the occasion of the world’s largest watch and jewellery fair, BASELWORLD, Rado is premiering a global advertising campaign. Each of the new advertisements boldly presents one of the Swiss brand’s iconic watches against colourful backgrounds. Artistically presented material explosions communicate the “Unlimited Sprit” claim in terms of the energy Rado applies to pioneering new materials and technologies in its watches. The versatile campaign will enjoy a worldwide presence through all types of media, from print to billboard, and from point-of-sale posters to online banners.

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