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RADO partners designer Malan Breton at New York Fashion Week 2011

Rado turned heads yesterday at clothing designer Malan Breton’s runway show, Fantôme, which was part of New York City Fashion Week at Lincoln Center.

Each of the 33 models in Fantôme who wore Mr. Breton’s exclusive fashion designs down the runway also donned an eye-catching Rado timepiece to complete their stunning, one-of-a-kind look. Rado timepieces that made their way down the runway were the new Rado True Thinline – the thinnest high-tech ceramic watch in the world –Rado Sintra, Rado Integral, Rado D-Star and the iconic Rado Ceramica

Matthias Breschan, President of Rado, attended the show and announced “We are proud to be working with Malan, because like Rado, he celebrates the blend of high-quality materials, ground-breaking designs and a distinctive point of view.“

Having won more than thirty design awards for its unmatched style, Rado is highly-regarded in both the watch and design industries. A pioneer in the watch world, Rado has a distinct ability to take ordinary materials like hardmetal, high-tech ceramic or high-tech diamond, and turn them into stunning, unforgettable timepieces.

Mr. Breton, who is known for his signature detailing and fabrics, shares Rado’s passion for using various materials and techniques in new and different ways in order to create something uniquely beautiful. During the show, Mr. Breton introduced designs with the sheer, flowing movement of ethereal beings – using Saville row tailoring and signature fabrics such as Silk in weaves of organza, chiffon, gazaar and Chinoise metal weave.

Unlimited Spirit. RADO.

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